The new site will be stocked with an original range and new range pet supplements, food and grooming hygiene products, as well as advice and product highlights.
Trade partners will always have access to the latest ranges and information from the company.
Supplements and food products will be split out into relevant dogs, cats, rabbits and guinea pig categories with subcategories listing products aimed at support for calming, digestion and joints.
Senior support, liver and urinary support and skin and coat support will be available alongside health food and treats and chews.
Its trade partners can “easily navigate” the site whilst at the same time adding relevant products and quantities, all at trade prices, to their basket immediately.