Henry Bell & Co launches new wild bird brand

Animal feed producer, Henry Bell and Co has announced it has launched its own brand, Henry Bell Wild Bird Care.

Henry Bell has over 20 years’ experience in the bird food industry and has now created a range with over 100 products, which feature mixed seeds, straights such as peanuts, sunflower seeds and mealworms, suet and fat balls.

Complementing the food range, the company is also introducing The Henry Bell Wild Bird Care Collection, a range of bespoke accessories, which includes the ‘Essential’ and premium Heritage’ collections which feature a broad range of feeders and feeding stations. 

Tom Lee, Henry Bell’s managing director, said:“We’ve built strong pedigree in the animal feed industry and with decades of expertise, it was a natural step for Henry Bell to launch its own brand. Henry Bell Wild Bird Care is focused on excellence and we worked hard at designing a range that places the wellbeing of birds centre stage. 

“We know that both the superior quality and attractive packaging of our food and accessories will resonate with both professionals and consumers alike – and will get wild birds coming back for more”.