To get involved people will need to, share a video photo or GIF of their pup ‘chowing down’ their dinner to Facebook Instagram or Twitter, mention #BuyFoodGiveFood and @Paws and nominate and tag three friends.
This campaign follows the “Buy Food, Give Food” initiative, with Paws donating a meal to a shelter dog for every subscription order, which has seen just under £50,000 worth of food donated.
Neil Hutchinson, founder of Paws, said: “In 2018 we launched a mission to tackle pet abandonment. Buy Food, Give Food is an initiative which helps the UK’s brilliant independent dog shelters, many of whom struggle to get funding and afford healthy meals for their dogs.
“We’re hoping that the Chow Down Challenge will spread the word even further about these unsung heroes, and we can’t wait to see what the nation’s dog-loving community has to share. We know they will make a difference to those all important meal donations, these amazing shelters and their brave dogs.”