The new app will allow customers including pet shops, grooming parlours and online retailers to:
- Browse and order the full Bestpets range of over 10,000 pet products on a mobile phone
- Use the barcode scanner on the app to scan products and make ordering quicker
- Make lists of their favourite products and store the lists for easy reordering each time.
The app has also been optimised with a third-party search company to improve search functionality, making it easier for customers to find products.
Mike Bailey, head of Bestpets said: “We’re excited to unveil the new Bestpets app, which is the culmination of 18 months of research and development. Pet is an area of our business in which we are expanding and introducing new products, and we know that pet businesses want to spend less time ordering and more time focused on selling products and spending time with their customers rather than placing orders.
“That’s why this new app has been designed to enable pet businesses to place their order at the touch of a button on their mobile phones, to save lists based on favourite products for easy re-ordering and to browse our full product range of over 10,000 lines.”
He added: “We worked with customers to understand what they do (and don’t) want when it comes to ordering on an app and we wanted to provide a solution which works fast and makes ordering quick and easy. All a customer has to do now is download the app and sign in with their existing customer number and they will be ready to order – the Bestpets app is ready to use now. It’s just what the industry ordered.”
As well as easy access to newly launched products and seasonal offers, additional features include the latest barcode scanning technology for ease of search and the ability for customers to manage payments and calculate margins, all in one place.
The app was trialled with select customers throughout May, and almost 100 orders were placed. Users expressed their delight with the speed of the app, the functionality of the barcode scanner and the ability to calculate gross profit on the app itself.
The new app has been built by RNF using the same technology as the two apps Bestway launched earlier this year for its food divisions. It will allow Bestpets to communicate with app users via rich push notifications (e.g. images and videos) and place relevant supplier messages within the app to alert customers to special deals and new products.
Rob Mannion, founder and managing director of RNF, added: “It’s great to see Bestway Wholesale taking advantage of the digital channel for Bestpets. The ordering app coupled with our Beam platform means they now have an incredibly strong offering for their customers, ensuring they stay ahead of the game.”