Fish4Dogs has announced it has appointed Karen Hubbard as its new product portfolio manager.
Hubbard’s role will be to attract new market segments and grow the firm’s market share through new product development. She recently joined Fish4Dogs’ global product and supply team at the company’s head office in Rushock, Worcestershire.
As product portfolio manager Hubbard will be responsible for reviewing market trends, analysing customer behaviour, identifying gaps in the product portfolio and undertaking competitor analysis to assist the positioning of the Fish4Dogs and Fish4Cats.
In addition to new product development, Hubbard’s duties include the management of the company’s product range, identifying opportunities to expand the portfolio.
Hubbard said: “As product manager for the Union brand of mortice locks I had responsibility for many new product introductions and a wide range of legacy products. In comparison, Fish4Dogs has a very well- structured portfolio of products that meet defined purposes and type or age of pet, my role is to enhance this even further and provide solutions for our distributors, customers and most importantly our four legged end users.”
Fish4Dogs CEO Graham Smith, said: “We are really pleased to have Karen join the team. She has significant experience of product management and appreciates how that dovetails into the strategic development of the business. She is sure to be a significant asset in our continued success and planned growth for the future.”