Suffolk-based seed producer Mr Fothergill’s will be using sweet pea ‘Scarlet Tunic’ to continue its fundraising for Royal Hospital Chelsea.
The company will launch the new variety for the 2017 season and donate 25p for every packet of seed sold to the Royal Hospital Chelsea. An eye-catching counter display hopes to inspire shoppers and draw attention to the charitable message.
The seed company’s supportive retailers and gardeners have already helped Mr Fothergill’s raise more than £45,000 for the Royal Hospital Chelsea through sales in 2015 and 2016 of its poppy Victoria Cross.
‘Scarlet Tunic’ continues backing for the veterans of the United Kingdom’s armed forces. It is named after the distinctive clothing of the Chelsea Pensioners. The name was decided after a public online vote and a ballot of the Pensioners themselves.
Mr Fothergill’s joint-managing director David Carey said “Our stockists have been fantastic in promoting this wonderful cause, and we look forward to building on the great success of the poppy Victoria Cross campaign”.