Smartphone brand Huawei has partnered with animal rescue charity RSPCA, as new research revealed when it comes to adopting pets, 56% of Brits would skip over an animal looking for a home, if their profile picture wasn’t “up to scratch”.
To help some of the thousands of rescue pets waiting too long for a home, Huawei will help the charity improve the profile picture quality of animals in need of adoption. Using the latest in Huawei’s smartphone range – the Leica Quad camera system and advanced AI Master technology inside the P30 Pro allows the phone to recognise objects such as a cat or a dog and adjust the settings accordingly.
Olympic silver medal gymnast and pet owner, Louis Smith also joined the campaign and visited the Millbrook RSPCA centre to create a mini documentary called The Unadoptables, highlighting what can be done to ensure pets get the best chance to find their #FureverHome.
The Huawei P30 Pro device was used in the film to capture images of long-stay animals. Imagery captured can recognise up to 500 different objects and adjust the camera lighting and settings.
As part of the partnership, Huawei have also donated 20 brand new P30 Pro devices across the RSPCA’s rehoming centres, nationwide.
The RSPCA rehoming stats currently show those that take the longest to rehome include certain breeds of dogs such as English Bull Terriers, which can take up to 98 days and black cats – notoriously tough to photograph – up to 30 days. For these pets in particular, showing them in their best light and letting their personalities shine is essential, if they are to stand out for potential adopters.
The research also revealed when thinking of adopting, 44% felt a pet’s physical appearance was a priority. As an increasingly image-focused society, research by Huawei found 19% of Brits find being able to take top quality photos and selfies with their pets important.
Dr Samantha Gaines, head of pet welfare RSPCA, said: “We go above and beyond to find all the animals in our care a loving, forever home and we want to do our best to show them and their unique characters in the best light. Every pet is an individual with their own personalities and needs and it is so important they find the right home.”
Justin Costello, director of marketing, Huawei UK and Ireland, added: “The fact that our devices are being used to help find animals who are struggling to find a home across England and Wales is very rewarding. We support the great work that the RSPCA do and we’re glad that we’re able to help them achieve their mission.”