Henry Wag prepares for US expansion

Henry Wag, the UK pet brand which develops products to improve the health and wellbeing of pets and owners, is to exhibit at pet product trade show Global Pet Expo 2019.

It is the first time the lifestyle brand will have been presented to the US market. The brand offers a range of dog and horse products which aim to remove the barriers to a healthier, more active lifestyle through a range of travel and drying products creating a more fulfilled life and closer relationship between pet and pet parent.

The range is conceived by Grant Rogers, son of a dairy farmer and product designer, and is a result of active rural living with dogs and three daughters. All the products are designed to offer solutions to the problems experienced in rural living and are presented to appeal not only to owners with a rural lifestyle, but to also to those who aspire to country living.

Henry Wag has been a developing brand in the UK for over five years and has sales in markets throughout Europe. By attending Global Pet Expo, the brand is seeking distribution partners for North America and other global territories. The range includes drying products to remove dirt and water from a dog’s coat, auto products to protect the car interior from wet dirty dogs and travel products to make journeys and days out easier and more fun.

Through early 2019 Henry Wag has launched a number of new products. The range of Henry Wag travel products will grow with the addition of two travel beds, the Travel Snuggle and the Multimat, both giving dogs a place to rest on days out or a target sleeping area when travelling. Also, for the travellers, Henry Wag has added collapsible travel bowls to aid hydration after exercise, and a Training Treat bag to aid recall, encourage discipline and with space for poo bags. Summer 2019 will see the launch of a dog Travel Harness for use in-car and in conjunction with the range of seat protection products already available under the brand.

There are additions to the Microfibre drying range with the launch of the Noodle Glove Towel and a line of a dog drying coats in five sizes to help owners reduce the effects of dirty wet dogs on car and home interiors.

This year, Henry Wag will expand into the equine market by developing its microfibre material product used to create a range of towels for horses after exercise or washing. The products are made to be ideal for use after wet, muddy rides or at events to reduce the risks of infection and sores. They can be used to dry around ears and eyes.

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