Just for Pets launches fresh dog food brand Years across UK stores
Luke Alkemade, head chef at Years, joined the launch event to explain the brand’s approach to pet nutrition
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Pet retailer Just for Pets has rolled out the fresh dog food brand Years across all its UK stores, expanding its range of premium nutrition products for dogs.
The launch was marked with an event at the company’s Tamworth store in Ventura Shopping Park, featuring live cooking demonstrations, nutrition talks and product sampling sessions.
Visitors were introduced to the Years range, which includes recipes such as Beef Wellington, Paella and Roast Dinner, all made from real, wholefood ingredients.
Years produces freshly prepared, slow-cooked meals designed to support dogs’ health, digestion, energy and joint strength.
The dishes are nutritionally balanced and shelf-stable, allowing them to be stored in cupboards until serving.
Luke Alkemade, head chef at Years, joined the launch event to explain the brand’s approach to pet nutrition.
He said the products are intended to make healthy feeding “as simple and enjoyable as possible” for dog owners.
According to Just for Pets, the partnership reflects its focus on stocking brands that prioritise animal wellbeing and quality ingredients.
The full Years range, including limited-edition recipes such as King Prawn and Giant Squid Paella and Chef’s Christmas Wellington, is now available in all Just for Pets stores nationwide.
