Natures Menu unveils festive Freeze Dried treats for dogs

Pet food manufacturer Natures Menu has launched a festive range of dog treats and meals featuring its Freeze Dried products.

The limited edition range includes the Christmas Cracker, Christmas Kennel and Christmas Stocking, each designed as a seasonal gift for adult dogs of all sizes. The products combine natural ingredients with the company’s Freeze Dried format, which aims to retain nutrition and flavour while offering convenience for owners.

The Christmas Cracker, priced at £3.95 for a pack of four, contains Freeze Dried Meat Bites in chicken, turkey, lamb and beef flavours. The Christmas Kennel, at £11.95, includes two Complete and Balanced Freeze Dried Meals in beef and chicken. The £10.45 Christmas Stocking contains a mix of Freeze Dried Bites, Toppers and a Complete and Balanced Meal.

Veterinary expert Melanie Sainsbury said the range was designed to allow pet owners to include their dogs in festive celebrations. 

She said: “Our pets are beloved family members, and at Christmas they deserve to be at the heart of the festivities. Our new range is designed to provide a delicious and joyful way to celebrate our pets, with confidence that we are giving them the very best – Freeze Dried gifts that are nutritious, a feast for the senses, and made with the highest quality ingredients.”

Guillermo Munoz, commercial director added: “Christmas is a key trading window for pet retailers who will be seeking to drive incremental sales and maximise impulse purchase in store with visual merchandising and seasonal promotions. We’re delighted to be able to support our retailer partners with a new festive gifting range that delivers the premium natural pet nutrition that Natures Menu is known for in a fun, eye-catching format.”

According to Natures Menu, its Freeze Dried range supports digestive wellbeing and promotes a healthy coat.