Different Dog expands range with two new natural canine supplements

Premium fresh food company Different Dog has introduced two new 100% natural supplements as part of its growing focus on functional pet nutrition.

The Green Lipped Mussel supplement, available since 23 September, is formulated to support joint health and mobility.

Made from sustainably sourced New Zealand mussels, it contains glucosamine, chondroitin and omega-3 fatty acids to aid cartilage repair and reduce inflammation. The product is sold in 100g packs at a recommended retail price (RRP) of £13.99.

A second supplement, Pumpkin and Psyllium Husk, is due to launch on 9 October. Combining pumpkin powder with psyllium husk – two ingredients not often paired together – it is designed to promote digestive balance through a blend of soluble and insoluble fibre. The product will be available in 250g packs at an RRP of £15.99.

Different Dog said the new additions reflect its continued investment in the functional wellness category, which has seen increasing demand for clean-label and science-led pet nutrition.

Founded in the UK, Different Dog produces hand-cooked, human-grade meals for dogs using ethically sourced ingredients. The company delivers its products directly to customers’ homes and positions its offering as a way to improve canine health through natural, balanced food.