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Pet care brand DotDotPet has partnered with Battersea to launch a licensed grooming range that will generate a minimum £15,000 donation to the animal welfare charity.
The collection includes dog shampoos formulated with a low-irritation fragrance intended to reduce stress during bathing, as well as biodegradable eco dog towels made from natural materials. Profits from the range will also be given to Battersea.
The licensed range will be available to pet retailers, wholesalers and specialists, and is positioned to meet growing demand for sustainable grooming products.
Harry Chapman, founder of DotDotPet, said the partnership reflected a “shared focus on quality and care”.
He added: “The fact that Battersea has recognised this and put their brand alongside ours demonstrates the difference our products can make. We are honoured to be able to support such a fabulous charity that does so much good work for pets in need of rehoming.”
Christopher Vernazza, corporate and commercial partnerships manager at Battersea, said: “We are pleased to collaborate with DotDotPet to help pets to feel fresh, clean and comfortable, and look forward to reaching even more pets, owners and Battersea supporters.”