Harvest to launch three new wild bird food ranges

Harvest Wildlife Products will launch three new wild bird food ranges at trade shows in Birmingham this September, in what the company described as its “largest” product rollout to date.

The Lincolnshire-based manufacturer will showcase The Little Birdhouse, RSPB Hungry Birds and RHS collections at Glee (16–18 September, stand 12E20) and PATS (28–30 September, stand F73).

The Little Birdhouse is positioned as a value range of seed mixes, straights and suet products aimed at everyday feeding, and RSPB Hungry Birds focuses on suet-based treats, with a share of proceeds supporting the charity’s conservation work.

Lastly, RHS is a premium range of seed blends and suet products, designed to attract garden birds such as robins, finches and tits, developed in collaboration with the Royal Horticultural Society.

Harvest manufactures its products at a dedicated site in rural Lincolnshire and holds BRCGS AA food safety accreditation. 

According to Harvest, the new ranges are intended to appeal to a broad spectrum of consumers, from budget-conscious buyers to premium customers, while giving retailers opportunities to refresh their wild bird food offer.

Matt Bryant, chief executive of Harvest Wildlife Products, said: “We are proud to bring three exciting new ranges to market this September. From value-driven everyday mixes to premium, conservation-supporting collections, each brand has been designed with both retailers and customers in mind.”