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Brit Premium by Nature has introduced a new range of collagen-based chewable treats, designed as an alternative to traditional rawhide products.
The treats, available as sticks, hollow tubes and waves, include a variant filled with turkey meat for added flavour and nutritional value.
Made with up to 70% bovine collagen, they are aimed at supporting joint health, tendon elasticity, skin and coat condition, while being easily digestible for dogs with sensitive stomachs.
The products are enriched with turmeric, noted for its anti-inflammatory properties, and natural peanut aromas.
The design of each shape is intended to support dental health while keeping dogs entertained.
Brit Premium by Nature said: “The new range reflects growing demand for natural, safe alternatives to rawhide treats, which can contain chemical residues and pose choking risks.”
