Fish4Dogs has been named winner of the GlobalPETS Forum Award 2019 at its 20th anniversary event which took place at Amsterdam Beach, in the Netherlands, between 23-25 January.
Graham Smith, CEO of Fish4Dogs, was presented with a trophy at the prestigious occasion and addressed peers from the international pet sector on the importance of the customer relationship.
Fish4Dogs, which was founded in 2004 and awarded the Queen’s Award for Enterprise for International Trade in April 2017, demonstrated to judges how it broke down its market into different segments: international distributors, trade retailers and direct customers and specific interest groups within them.
Smith told the audience: “Whether it is a one-to-one relationship with one of our international distributors, a pet shop implementing our loyalty scheme, or a new puppy owner getting their first puppy pack from one of our ambassador breeders, we are a genuinely-trusted part of their journey. These relationships are the reason we continue to succeed.
“Our relationships with our distributors are formed country-by-country. Selecting them takes time, as we want to build partnerships with those whom we feel most share our business ethics. We are also careful about the countries we choose to build these partnerships in – they must have a pet-friendly customer base, with the right demographic and purchasing power for our premium product.”
Smith went on to highlight how the company’s role as a “trusted advisor”, supported by veterinary and nutritional experts, allowed it to be able to recommend the right products for dogs throughout their various life stages and to address particular needs.
Corine van Winden, CEO of GlobalPETS, said: “Fish4Dogs is the deserved winner of the GlobalPETS Forum Award 2019. The company has demonstrated close collaboration with its local business partners over the years and stayed up-to-date and relevant in consumer communication across a range of platforms.”