Karnlea launches new supplement range for cats
The range is already listed in 22 Just for Pets stores
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Natural pet nutrition company Karnlea has launched a new supplement range designed specifically for cats.
The line, available from this month and set to make its public debut at Cat Show Live in September, comprises five functional toppers aimed at common feline health concerns.
These include: Beauty: a skin and coat supplement containing Omega-3s from fish and marine algae, Mobility: a formula with glucosamine, chondroitin and MSM to aid flexibility, Chilled: a calming blend with L-tryptophan, passionflower and ashwagandha, Appetite: a high-protein topper with chicken liver, shrimp and beef to encourage eating, and Hydrate: a rehydration mix with goat’s milk, coconut water and electrolytes.
Each product is sold in a 100g pouch with a recommended retail price of £12.99.
The range has been formulated specifically for cats, with meat-based ingredients and no “unnecessary” plant matter, to reflect the dietary needs of obligate carnivores.
The range is already listed in 22 Just for Pets stores. The launch will be supported by in-store promotion, point-of-sale material and staff training, with further products planned.
Lara McCullough, founder, said: “The time is right for a cat-specific range that is natural, effective, and easy to use. The pet industry is shifting – retailers are actively seeking more cat products and investment is pouring into feline health and wellbeing.”
