Non-Stop Dogwear and Traildog launch dog wellness weekend
Attendees also had the opportunity to try out Non-stop dogwear products in real-world scenarios
Non-Stop Dogwear has partnered with Traildog to launch connect and paws, a wellness weekend designed to strengthen the bond between dogs and their humans.
The sold-out event took place at the start of July on the Northumberland coast in the UK. It included dog inclusive activities such as yoga, sound healing, mantrailing, paddleboarding, beach runs, nature walks and mindfulness sessions.
The programme featured expert-led talks and workshops on canine wellness, including a Q&A with Holly Barker, a renowned canine nutritionist and a talk by Renee McGregor, a leading sports dietician and author. Attendees also had the opportunity to try out Non-stop dogwear products in real-world scenarios.
Katie Kirkup, founder of Traildog Events, said: “Our partnership with Non-stop dogwear to bring the idea of connect and paws to life was a natural fit. The event had such a lovely, supportive atmosphere and it was amazing to see so many dogs and their humans connecting through new shared experiences.
“It was also a great opportunity to see Non-stop’s gear in action, supporting movement and connection throughout the weekend. We’re excited about what’s possible when brands come together around a shared purpose. We can’t wait to see what 2026 brings.”
Tonje Wahl Evensen, CEO of Non-Stop Dogwear, added: “With connect and paws, we set out to create an experiential event where our passion for inspiring active living meets with the everyday moments that strengthen the bond between dogs and their humans. Partnering with Traildog made perfect sense.
“Their mission to create inclusive outdoor adventures aligns closely with our commitment to high-quality gear that supports active and healthy lifestyles. Together, we want to make a meaningful impact by creating shared experiences that bring people and dogs closer.”
