Santévet Group acquires Tedaisy

UK pet insurance company Tedaisy has been acquired by European pet health insurance firm Santévet Group for an undisclosed sum.

The transaction, subject to UK regulatory approval, marks a significant step in Santévet’s international growth strategy, securing its entry into the UK’s £2bn pet insurance market and expanding its pan-European platform.

Tedaisy will continue to operate under its brands, Perfect Pet and Now Pet Insurance, leveraging Santévet’s technology, data capabilities and two decades of market experience.

The deal was driven by Santévet’s majority shareholder Columna Capital, a lower mid-market private equity firm with an investment focus in Spain, France, Italy and Switzerland.

Santévet Group was advised by Addleshaw Goddard led by London corporate partner Marc Field, working closely with Geoff Yates, Matt Brewer, Kyle Rainsford, Christian Du Toit and Lisa Lee Lewis.

Vilmos Pongrácz, co-founder and Partner at Columna, said: “Santévet’s acquisition of Tedaisy represents a significant step towards delivering on its international expansion plan. It further strengthens Santévet’s leadership position as an independent pan-European pet health insurance platform. We have been very impressed by Tedaisy’s track record to date and look forward to working with both management teams to accelerate Tedaisy’s growth in the UK market.”

Marc Field, partner at Addleshaw Goddard, added: “We are pleased to have supported Santévet and Columna Capital on this important strategic transaction. This deal brings together two highly complementary businesses, and showcases Santévet’s strong ambition to scale in one of Europe’s most sophisticated insurance markets. It’s another excellent example of our pan-European M&A credentials and our experience in the fast-evolving insurance and pet health spaces.”