Nutriment Company rolls out Dibo raw dog food to UK stockists

The Nutriment Company, a member of the Pet Industry Federation (PIF), has rolled out its Dibo raw dog food range to specialist pet retailers across the UK.

Following a launch earlier this year, the Dibo range brings more than 30 years of raw nutrition experience to UK stores. 

Centred on a butcher’s philosophy, Dibo offers a practical and affordable raw feeding solution that aims to balance quality with convenience.

The range includes 48 products in two formats, Freeflow Meat and Freeflow Menu, designed for both experienced raw feeders and those new to the category. 

Using Bones and Raw Food (BARF)-compliant ingredients, each product can be fed as a complete meal, mixer or topper, offering pet owners flexibility.

To support the rollout, the Nutriment Company has developed a toolkit for retail partners. 

This includes branded freezer deals, point-of-sale materials, digital content and in-person sales support, all intended to help stores engage customers and grow confidence in the category.

Ryan Winwright, head of UK marketing operations at Nutriment, said: “Our mission with Dibo has always been simple: to bring the butcher’s promise of quality, value and trust to the dog food bowl.

“Now that Dibo is available in-store, we’re proud to be working closely with retailers to offer a product that delivers on what today’s pet owners are looking for – raw food that is easy to stock, easy to feed and easy to trust.”