Wilsons Pet Food launches fresh range for dogs
The meals are suitable for dogs aged two months and over and come in 380g pouches RRP £3.60 per pouch and are available in cases of eight with an RRP of £28.80
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Wilsons Pet Food has announced the launch of a brand-new range of freshly prepared meals for dogs.
The natural range includes eight delicious recipes, featuring single-protein options like beef, lamb, chicken, and turkey, as well as dual-protein blends such as venison and duck or fish and beef.
Each meal is made with 61% to 74% fresh meat and gently steam-cooked at low temperatures to preserve flavour and nutrients.
The range also features two puppy-specific recipes, tailored to support brain development, strong bones and healthy digestion, giving young dogs the best start in life.
The meals are suitable for dogs aged two months and over and come in 380g pouches RRP from £3.60 per pouch and are available in cases of eight with an RRP from £28.80.
Craig Wallace, managing director at Wilsons, said: “Wilsons Fresh is our biggest investment to date, and one we’re incredibly proud of. To contribute to improved nutrition in pet food means a lot to me personally and the whole team.
“We’ve already done this with our cold pressed natural dry dog food, offering a healthier alternative that we believe is better than so much out there, without costing the earth. And now with fresh, we believe this is a step on from the mainstream options, but again at great value for the high quality, and comparable in price to a tin of premium dog food.”
He added: “By creating meals that are pantry fresh, we’re giving pet owners and stockists the convenience of fresh, nutritious food without the need for freezer space, providing healthier options to help dogs thrive.”
