Green Pantry, the Norfolk-based pet nutrition brand, has recorded a 20% rise in sales for the third year running.
The growth comes following an expansion of its product range, alongside peer recommendations.
This year the company launched the 100% natural, handmade, air-dried dog treat range.
The range is available in three flavours; Duck and Venison with Sweet Potato, Pork with Sage and Sweet Potato and White Fish with Parsley and Potato.
A new flavour was also launched for the puppy category – Salmon with Sweet Potato and Vegetables.
These new ranges have coincided with a complete brand-wide refresh, which is now being rolled out.
It includes a new packaging design that communicates Green Pantry’s dedication to natural ingredients and holistic pet care and a redesigned website.
Simon Booth, co-founder at Green Pantry, said: “The past three years have been fantastic for the brand. Our sales have grown by 60%, we have worked hard to expand our range, and we are one of only a handful of pet food brands with a 4.9 out of 5-star rating on Trustpilot. Our mission will remain laser-focused, and I know the new rebrand will help us to gear up for our next stage of growth as the demand for high-quality British-made products shows no sign of slowing down.
“However, we are not resting on our laurels. 2025 will see more exciting innovations alongside a raft of engaging customer-focused activities and competitions. We just want to spread the word and help as many pets as possible to get the goodness they need to live happy and healthy lives.”
