Bellylabs appoints new CEO

Bellylabs, a global pregnancy test company for dogs, has announced the appointment of Annika Lundström as its new chief executive officer (CEO), effective 10 June 2024.

With over a decade of experience in the pet industry, Lundström brings a wealth of expertise to her new role.
Having served as the head of Category and Sourcing at Musti Group, one of Europe’s premier pet specialty retail chains, Lundström played a pivotal role in the success story of the organisation.

Prior to joining Bellylabs, she also served as the head of Category Management at Wolt, a subsidiary of the Nasdaq stock exchange listed Doordash. Her tenure at Wolt further “solidified her reputation as a visionary leader with a deep understanding of market dynamics, partner relations, category management and consumer trends”.

Lundström will be replacing outgoing CEO and co-founder, Jarno Kukila.

Timo Helosuo, chairman of the Board of Bellylabs, said: “We are extremely pleased to welcome Annika onboard. Her exceptional leadership skills and international pet industry expertise will be instrumental in driving Bellylabs forward as we continue to expand our global footprint and enhance our product offerings.”