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The Pet Industry Federation (PIF) has today announced 14 finalists for its Innovation of the Year Award, set to headline its Business of Pets conference in June.
The brands included are; Boil and Broth, Doggi, DotDotPet, EasyEat, Hemp Heros, MorePaws, Muddy Paws, Paws Drinks, Pawer Water, Pettle Pets, Poorly Paws, The Holistic Hound, Wonderful World of Treats and Xparkles.
The winning innovation will be announced on 8 June at the aforementioned conference.
Nigel Baker, CEO of PIF, said: “The response to our Innovation Award exceeded expectations in both quantity and quality. Our panel faced a challenging task in judging the submissions. We are looking forward to the finalists’ presentations at our conference next month and hope this opportunity will open up new avenues for them.”
The Business of Pets conference features a lineup of distinguished speakers and sessions.
Speakers include Animal Health Angels, Natwest Group, NielsenIQ and CACI, as well as a range of industry representatives.
