The Kennel Club and Mars Petcare launch Partners in Petcare

The Kennel Club and Mars Petcare have joined forces to launch Partners in Petcare, a five-year partnership that aims to enhance the experience of pets, pet owners and breeders.

The Kennel Club community will benefit from access to leading Mars Petcare brands including James Wellbeloved as well as other veterinary care services, nutrition, and wellness products.

They will also benefit from a recommendation programme for new puppies and pet owners.

Mark Beazley, chief executive of The Kennel Club, said: “We only exist for our community of pets, pet owners and breeders and this partnership will help support their needs and enable us to enhance our offering and drive improved care and benefits for pets. We are thrilled to enter this long term partnership with Mars Petcare to enhance The Kennel Club experience for pet owners.”

Paolo Rigamonti, general manager of Mars Pet Nutrition UK, added: “Our Mars Petcare purpose is to make a better world for pets, and we do this by putting pets and pet parents at the heart of everything we do. This partnership is all about helping to share our knowledge and the benefits of our naturally healthy nutrition and expertise through James Wellbeloved with the Kennel Club community and, through them, supporting as many pet parents as possible at critical stages in their pet’s life. We’re very pleased to be working even more closely with the Kennel Club and its members.”