Butternut Box launches new campaign
Live at 39 sites, the campaign spans bus shelters, shopping centres and railway stations across the UK and Republic of Ireland
Butternut Box has launched an international out-of-home (OOH) campaign featuring the worthy winners of its ‘Dogs Deserve Fame’ competition.
The company called out to dog owners across the UK and Republic of Ireland in search of special pets that they felt should be made famous.
The winners have each gone on to represent their city as the faces of the new advertising campaign, which calls on dog owners to unleash the benefits of a fresh diet for dogs.
Live at 39 sites, the campaign spans bus shelters, shopping centres and railway stations across the UK and Republic of Ireland.
Christy McCormick, brand and creative director at Butternut Box, said; “We were blown away by the incredible response to our Dogs Deserve Fame competition. We believe every dog is special and should be celebrated, and how better to do this than making them the real stars of our new advertising campaign.
“At Butternut Box, we’re committed to using only the freshest, human-quality ingredients in our meals, ensuring every dog can enjoy a tasty, nutritious diet that helps them to stay fit and healthy for longer. Our campaign celebrates the dogs that love Butternut Box and it’s been an honour to give them the fame they deserve.”
