UK pet owners expected to increase e-commerce spending
According to the research, the UK e-commerce market topped £111.5bn in 2022, with online revenue for 2027 projected to reach £168.8bn
Register to get 1 more free article
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
Pet owners in the UK are expected to have increased their online spending by 12% in 2023 when compared with 2022, according to data from Whistl.
Whistl unveiled its latest e-commerce Consumer Research report which surveyed 1,000 people 61% of whom owned pets.
The data found that the pet owners surveyed had a median household income of at least £70,000.
It also found that 40% of respondents currently had a recurring subscription for e-commerce purchases.
More than half (52%) of respondents with pets noted delivery cost as the most important delivery feature, compared to the 26% who ranked delivery speed as number one
Alongside this, 56% of them had kids as well as pets, 46% were male and 54% were female, and 73% of pet-owning respondents had dogs while 53% had cats.
Furthermore, 32% of the group were between the ages of 18 and 24, 49% were between the ages of 35 and 43 and 19% were 55 years old or older.
According to the research, the UK e-commerce market topped £111.5bn in 2022, with online revenue for 2027 projected to reach £168.8bn.
