Lovely Gift Group partners with Pedigree Wholesale

The Lovely Gift Group has announced its new pet keepsake brand, Oh So Precious, is now available through UK pet trade distributors Pedigree Wholesale.

Oh So Precious is a collection of keepsake ideas and gifts for pet owners to celebrate their love for their pets.

The initial range chosen by Pedigree Wholesale includes a number of paw print kits, a fur keepsake bottle, clay paw print impression frame, photo frame, keyrings, wind chime and plant markers.

The new partnership will promote the new retail product range to Pedigree Wholesale customers right across the UK and expand the group’s national distribution capability to independent pet stores.

Helen Davies, managing director of the Lovely Gift Group, said: “We are thrilled with this exciting partnership. We have long admired the Pedigree reputation and sales reach across the UK market with some of the best known brands, so we are over the moon to now work with their team.

“This is more than just a new pet brand. For many retailers it will be a new category, in selling for the pet owner and not the pet, but it is most certainly a real and exciting opportunity for supplementary income from their regular customers who love to express their love for their pets.”

Melanie Malin, head of buying, Pedigree Wholesale, added: “We are pleased to announce our new partnership with Oh So Precious. Their range of unique and innovative keepsakes fills a gap in the market within Specialist Pet, and we believe it offers our customers the opportunity to offer something different.”

The Lovely Keepsake Company was founded in 2015 and was renamed The Lovely Gift Group in summer 2020.