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New research from Mintel has found that 60% of pet food buyers in the UK prioritise health when choosing what product to buy.
The study also found that health and wellness concerns outweigh taste or price considerations for both cat and dog owners when switching pet food.
Mintel stated that cat owners place slightly more importance on saving money when choosing pet food compared to dog owners, who prioritise their dog’s taste preferences.
Furthermore, a majority of UK food buyers stated they would be interested in a personalised meal plan to help their pet lose weight.
Mintel also found that 52% of pet food buyers aged 16-34 show strong interest in chilled pet food, and 42% in frozen pet food options.
Kate Vlietstra, global food and drink analyst, said: “In the next couple of years, we forecast that bespoke pet foods for individual cats and dogs, designed specifically for their health needs, will become more and more popular.
“With pets representing a more significant role in our lives, our willingness to prioritise and budget for their health needs will be bolstered. We can expect to see a continuation in the prioritisation of pet health along with a focus on sustainability and ethical consumption.”
