Pawable pledges to prioritise independents as brand expands

Pet supplements brand Pawable has pledged to continue to prioritise selling from independent retailers as its brand grows.

In an announcement Dale Nash, product development manager of Pawable renewed the brand’s commitment to the independent sector.

Pawable launched in 2022 with the Collar-Gen product which helps the mobility and health of pets.

The company then launched Calming, which uses natural ingredients including thyme to enhance breathing and promote a calm and settled state.

Nash said: “We are so grateful to all the independent retailers who stock Pawable’s Collar-Gen and Calming products, and going forward independent is always going to be our focus.

“We believe that our product sits best in locations where staff are passionate and knowledgeable about natural pet care, and really value the relationships that we have with our stockists.”

He added: “Pawable as a company is going from strength to strength, and we don’t want to be a company that forgets about all the wonderful people who helped us on the way up. As we develop our brand we will be looking for even more independent stockists, who can become part of this lovely community that has shot up around Pawable.”

Pawable supplements are available in store and online and retail for £29.99.