Pets at Home to rebrand pet care branch

Pets at home has announced that it has rebranded its pet care branch with a new identity called Pets.

Its veterinary business will become Vets for Pets, formerly Vets4Pets, while its grooming service will now be known as Pets Grooming, bringing all of its services under one unified brand identity.

This new rebrand has been rolled out at more than 450 Pets at Home stores, over 350 grooming salons, and almost 500 veterinary surgeries and practices.

The new-look brand will also have fresh advertising under the creative, ‘We’re all for pets’, across cinema, TV, Broadcaster Video on Demand (BVOD), press, radio, social, digital and outdoor.

The idea behind the rebrand is to allow Pets at Home to cement itself as a “one-stop destination for all pet care needs, from grooming to veterinary services”.

Kathryn Imrie, chief consumer officer, said: “Our purpose as a business is to make the world better for pets and the people who love them, and our new brand expression helps us to demonstrate the breadth of services we offer to do just this.

“We’re trusted by more Brits than anyone else when it comes to taking care of their pets and that’s because we share that love and passion that owners have. Our launch campaign is based on real insight and celebrates all of the amazing things we do for our beloved companions, and we’re extremely excited to see it come to life.”