Pets at Home to become ‘dementia-friendly’

Pets at Home has partnered with the Alzheimer’s Society to make its stores ‘dementia-friendly’.

As many as 13,400 members of staff in all 440 Pets at Home stores, including those working in Vets4Pets and Groom Room concessions are to receive ‘dementia friends’ training on how to make the stores more accessible for those with dementia.

The partnership came after an undisclosed store manager became a ‘dementia friend’ after his mother was diagnosed with the condition.

Pets at Home Swindon store manager, Craig Timbrell said: “Following the dementia friends training, our team will be more confident in assisting customers exhibiting behaviors commonly associated with the condition and we really hope that customers and families who are affected by dementia will feel welcomed and comfortable whilst shopping in our store.”

Emma Bould from the Alzheimer’s Society said: “Something as simple as store colleagues, as well as other customers, being a bit more patient will make a huge difference to the day to day lives of people living with dementia. In the UK, one person develops dementia every three minutes and almost everyone knows someone whose life has been affected. Yet too many people face the condition alone, without adequate support.”

During Dementia Action Week the pet retailer’s staff and customers raised £50,000 for the charity.

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