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Raw dog food producer Prodog Raw has launched a range of affordable products named “Economy Core”.

Customers are now able to purchase a “Lovely Chubbly” range of affordable products.

Each 450g chub will cost £2.15, with four different formulas being available; beef and chicken, chicken and lamb, chicken and fish, and a three-bird mix.

Customers can also purchase a sample pack of 10 economy tubs, 2 packs of treats with free delivery which will retail for £16.95 for new customers.

CEO Heidi Maskelyne said: “Owning a dog isn’t cheap. According to our own research, the lifetime cost is almost £21,000. Meanwhile, as we love our dogs and see them as members of the family, we inevitably want to give them the very best and ensure they’re as healthy as they can possibly be.

“For many dog owners, this means investing in both high-quality raw meals and supplements; something we of course advocate for as our leading experts passionately highlight the many benefits of these rich, balanced diets.”

She added: “However, such expenditures can be out of reach for some dog owners. For that reason, we were determined to create an affordable alternative; raw meals which also include naturally source supplement blends, eliminating the need for additional purchases.

“With everything being tailor-made in ready-to-go meals, giving your dog the core nutrients they need has never been easier. We really are changing the game!”

The company offers a wide range of products for dogs, including raw meals, treats, supplements, and their soon-to-be-released bone broths.

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