Celebrity hairstylist Jen Atkin’s Ouai brand launches pet shampoo

Celebrity hairstylist Jen Atkin has launched a dog shampoo under her well-known Ouai hair product brand.

The new pet shampoo represents Atkin’s first move into the pet care industry with the product available to buy exclusively via her Ouai website. Ouai’s pet shampoo will cost $28 (£21.23) with 15 percent of proceeds donated to the Vanderpump Dog Foundation.

A statement from Ouai, said: “Like a spa day for your pet, our ultra-gentle Pet Shampoo is infused with odor-fighting cleansers and nourishing conditioners to increase shine and reduce knotty-ness. From Pomeranians to pigs to pussycats, Pet Shampoo works on all pet hair types and is free of parabens, sulfates and phthalates.”