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Tonisity has announced two new members to its companion animal brand team, Doggy Rade, Mike Lane as head of sales and Gary Scobell as commercial manager.
Lane brings over 25 years of experience from the UK pet industry from several different companies and across several pet categories. He will drive sales and the sales strategy for the region.
Scobell has been involved in the pet trade for around 30 years. He is the former owner of two independent pet stores and specialist brand sales manager for two of the world’s largest pet food companies.
In addition to its existing range, the DoggyRade team is looking forward to launching several
new products to the market. These include DoggyRade Prebiotic Chewies, a range of prebiotic chews that support digestive health, TravelPack For Dogs, a selection of prebiotic treats and travel essentials; and TummyRade Digestive Aid, a first aid digestive kit for dogs suffering from acute digestive illnesses.
