Pet and aquatics company, Blagdon, has launched a new nutritious, balanced and daily fishmeal-free food for pond fish.\r\n\r\nIts new Fit and Wild Pond Sticks are based on the natural diet of most pond fish - insects and small crustaceans - and helps prevent the unnecessary depletion of the planet\u2019s resources.\r\n\r\nThe Fit and Wild range, including the pond sticks for garden pond fish, has been formulated to be completely fishmeal-free to protect the oceans\u2019 resources, yet it \u201cstill provides all the nutrition fish require\u201d.\u00a0\r\n\r\nFishmeal is traditionally one of the main ingredients of many fish foods and is mostly made of small oily fish, unsustainably harvested from the sea. According to Interpet, billions of fish are raided from the world\u2019s oceans every year to make fishmeal.\u00a0\r\n\r\nAdrian Exell, head of development and marketing manager at Interpet, which is part of the Central Garden and Pet company, said: \u201cMillions of tonnes of these fish are taken from the wild annually, which adds to the overfishing issues that we face as a planet. Feeding fish an insect-based food is not only much kinder to the oceans and the wider environment, but also is far closer to their natural diet.\r\n\r\n\u201cIn the wild, most pond fish don\u2019t eat other fish, yet we still feed them fishmeal-based diets. Instead, most have evolved to eat insects and small crustaceans and have developed a digestive system to fit this. That is why we\u2019ve formulated FIT & WILD using these ingredients to give fish the best and most natural diet possible to help keep them fit and healthy.\u201d\u00a0\r\n\r\nHe added: \u201cOur new range offers garden pond keepers with fish the chance to prioritise the health and wellbeing of their aquatic pets and lessen their environmental impact at the same time.\u00a0\r\n\r\n\u201cFeeding a more natural, complete food will help bring out the best in their fish. With better diet and nutrition, they will maintain a healthier condition, be stronger, have more vitality and vivid colours, as well as enhanced growth and resistance to illness.\u201d\r\n\r\nThe new Fit and Wild fish food is a complete range of food, which offers a more natural diet for garden pond fish and is highly palatable. It contains high quality, palatable protein that is closer to what fish would eat in the wild, including Mealworm meal, Daphnia, Bloodworms and Black Soldier Fly Larvae.