Retailers

Ceva Animal Health extends behaviour range

The new product, Adaptil Chew, aims to ‘quickly help to relax dogs if given at least 30 minutes before an expected event’

Ceva Animal Health has extended its leading behaviour range, Adaptil, with the launch of Adaptil Chew, a new “fast-calming” chew for dogs.

The new product aims to “quickly help to relax dogs if given at least 30 minutes before an expected event” and can be given like a treat directly from an owner’s hand.

Consisting of colostrum, green tea extract (L-theanine), L-tryptophan and thiamine (Vitamin B1), the colostrum’s bioactive molecules aim to “work together to provide a calming effect on any age dog, while the green tea extract is an amino acid that increases the release of GABA which plays a role in relaxation”.

Abigail King, senior behaviour product manager at Ceva Animal Health, said: “Approximately 50% of dogs demonstrate at least one sign of fear when exposed to loud noises, with 80% of owners reporting that their dog finds various situations challenging.

“The calming pet supplements’ sector is the most important growth sector in the pet supplement market and with an increase in concern about pet wellness, together with a surge in dog adoption due to Covid-19, easy to give and effective calming products such as Adaptil Chew will be welcome additions to the market.”

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