Karnlea has announced the launch of its new product, Beef Bone Broth, aimed at boosting and maintaining pet health.
The company said that “it can be used as a supplement, treat or topper to support skin, coat and joint health for dogs and cats”.
The brand has been launched by husband-and-wife team, Lara and Ken McCullough, and is based in Belfast. The couple have worked in the pet industry for 15 years. having previously run successful pet supplement companies and launched the first Scottish salmon oil.
They have launched Karnlea after years of preparing home-made broth for their pets.
The company is working with UK distributor, Finer By Nature, to develop a network of independent stockists. The heat-sealed cartons are brick-shaped, designed to sit neatly on the shelf and easy to box and dispatch.
Lara McCullough said: “Every time we had a Sunday roast, I would painstakingly make bone broth for my two dogs. It was a lengthy and often messy process and despite my enthusiasm to feed bone broth, and my dogs’ obsession with it, I found it not always practical.
“I would make as much as I could at a time, so I needed to find fridge space – or freezer space. I didn’t really like the smell around the kitchen for the long periods it took to cook, and frankly sometimes it was just time consuming when I had a very busy life and was tired.”
“I also found that on occasions that I really wanted or needed to have some available, and those were the times there wasn’t any in the freezer, or I’d have to wait for one to defrost.”