It revealed the new dish comes after high demand from pet owners who want an alternative to meat for their pets. The meal is part of a recommended and healthy diet for dogs and incorporates up to 60% freshly prepared vegetables alongside plant-based protein.
The brand said it comes “packed” with vegetables including butternut squash, sweet potatoes, carrots and green beans as well as plenty of protein from eggs, pea protein and potato protein.
This alternative new meal option has also been taste-tested by a “whole host of dogs”, to ensure it meets both their dietary needs and provides great taste. The dish is grain-free, low in fat (4.5%) and contains vitamins, antioxidants and protein.
Charlotte McCormack, head of product development at butternut box, said: “Ready Steady Veggie is the latest addition to our range of healthy and sustainable fresh meals for dogs, and it’s one that we know they will love just as much as the rest of our range.”
Dr Ciara Clarke, in-house vet and research specialist at Butternut Box, added: “The launch of Ready Steady Veggie is one that includes amino acids to ensure healthy muscle mass as well as Vitamin C and B6 that can help with everything from our dog’s eyesight to supporting their nervous system.”