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Bark and Birch expands into Brazil

Rijniers, founder and CEO, said the decision to launch its services across Brazil came ‘quite naturally’ and was a ‘logical step’ on our business growth strategy

Bark and Birch has announced its expansion into Brazil, Sao Paulo, with turnover at just above £6m in the second full year of business.

It revealed the brand is looking to recruit dog trainers and staff in the Brazilian City.

The Board and Train model of Bark and Birch will be replicated in Brazil, with “several doggy day-cares” to open across the country and a large recruitment drive set to take place for office staff, trainers and members of staff.

CEO and founder Nick Rijniers started his career in the Dutch Special Forces, training German and Belgian Shepherds, and started the company in 2019 in the UK with “only” two members of staff.

Bark and Birch now has over 100 staff members globally and trains over 1000 dogs a month.

Rijniers said: “The decision to launch our services across Brazil came quite naturally and was a logical step on our business growth strategy. We are very excited about this new market as we have already seen great success In the UK, Ireland, USA and next stop, Brazil.

“We will continue to establish closer ties in the Brazilian market while creating many jobs as part of our recruitment drive and will then expand into more countries globally.”

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