Zooplus, Europe’s leading online pet platform, has announced that total H1 sales rose by 16% to €1bn (£858m), up from €862m (£739m) the previous year, as it continued its sustainable growth path in the first six month of the year.
It said this growth was driven by the company’s “large and loyal” customer base, with the number of active repeat customers rising to 5.4 million as of 30 June, 2021, compared to 4.8 million the prior year.
Meanwhile, its loyalty program ‘Subscribe and Save’ has grown by 29% in the first half of 2021 and contributed 54% to active repeat sales, up from 50% in 2020.
Its own brands business delivered above-average growth at 31% and contributed 17% to total sales, while the share of orders with at least one own brands product increased year-on-year, underscoring the “growing popularity of zooplus’ own brands with pet parents across Europe”.
However, the total volume of pet accessories sales decreased to 13%. Second-quarter figures were also slightly impacted by raw material and container shortages.
Nonetheless, in Q2 2021, sales grew by 17% to €494m (£424m) despite temporary stock limitations due to the overall shortage of raw materials and scarcity of container capacity impacting the industry.
Due to resulting product shortages, the level of sales promotions investment was lower than expected, with a positive impact on gross margin. However, investments into customer activation and loyalty offset this impact in Q2.
Looking ahead, Zooplus expects sales of between €2.04bn (£1.7bn) to €2.14bn £1.83bn) for the full-year in light of its latest performance.
Dr. Cornelius Patt, CEO, said: “The first half of 2021 has shown that increasing pet ownership as well as the growing trend towards online are here to stay across all major European markets.
“These trends are also accompanied by an increasing pet friendliness of both work and leisure environments, ongoing premiumization of food, pet care & accessories, and an increased digital mindset of pet parents.”
He added: “This is reflected in our sustainable growth trajectory in the first half of 2021 with sales exceeding the one-billion-euro mark for the first time in the company’s history. Backed by our stable growth figures and the robust market, we are highly confident that we will achieve the mid- to upper end of our full year guidance.”