The deal will see Henry Bell produce Blue Diamond’s wild bird food own-label products as well as supplying its full wild bird care range.
Starting in February, Henry Bell will produce and supply Blue Diamond with own-label products, including new bulk 12.55kg sizes in a range of its flavours.
Additionally, the full range of Henry Bell wild bird care products will be available at 37 nationwide Blue Diamond garden centres.
Tom Scribbins, category manager of pets and wild bird at Blue Diamond, said: “It is an exciting time for us as we are growing our range of quality own-label products. We are delighted that Henry Bell will be our partners in this next chapter for wild bird care at Blue Diamond.
“Henry Bell’s catalogue of bird food and feeders will sit alongside our own label and will complement each other perfectly.”
Thomas Lee, managing director of Henry Bell, added: “We are delighted to be the primary wild bird care supplier for Blue Diamond. Henry Bell has a long heritage in producing private label wild bird food, so it’s a privilege to be partnering with Blue Diamond to provide their loyal customers with premium produce – both own label and our extensive Henry Bell Wild Bird Care range.”