Dog rescuer launches online flea and worm treatment subscription service

A dog rescuer from Merseyside has launched Flerm, the UK’s first online flea and worm treatment subscription service that includes free 24/7 digital access to emergency vets. 

Chris Walker launched his new business in December to help give dog and cat owners “an alternative way of taking care of their pets at home”.  

The service also includes a free annual health check – delivered by video call, as well as optional extras such as treats, multivitamins, toys and compostable waste bags or litter tray liners. 

The Flerm concept took six months to bring to market, with Walker researching scientifically-proven treatments, as well as investing in certified eco-packaging made from recycled and compostable materials. 

Walker said: “I first realised that there was an issue in the pet protection sector during the pandemic. I was queuing up outside our vets – wearing a face mask – waiting to collect the routine treatments my family relies on to keep our dogs safe and well.

“I felt sure there had to be a better way – one that meant people could have their flea and worming protection delivered direct to their door. I wanted to do something about it not only for those who were self-isolating and shielding, but for anyone who finds it difficult or time-consuming to have to access their local vet.”

He added: “Most rewarding of all, we are actively growing a network of partnerships with rescue shelters across the UK – going as far north as Edinburgh Dog and Cat Home. Closer to home, we are working with Manchester-based Dogs 4 Rescue, who have taken up our offer to provide treatments at cost.”