The new production line will allow for an increase to the production capacity of small bales of wood shavings to cope with a rising demand from major supermarkets and pet wholesalers.
Jamie Plevin, managing director of Plevin Products, said the new line will mean the company is also well-placed to fulfil customer demand for its bedding bales, which come in various sizes between 1kg and 7kg.
Plevin said: “Our Snowflake pet bedding range is going from strength to strength. At a time when so many industries are struggling we’re seeing huge growth in the small pet bedding market and we felt it was the right time to invest in our business to ensure we can keep up with that growth and the subsequent demand it creates.”
As well as wood shavings for small animals, the Snowflake range includes meadow hay and barley straw, as well as a timothy-hay for nutritional feed and a softwood-based cat litter.
All Snowflake products are processed to the highest specification using the latest manufacturing technology.
According to the group, a state-of-the-art dust extraction process ensures the products provide a healthy environment for pets, minimising the risk of respiratory conditions.
The premium softwood used is sourced from sustainable resources in the UK, while the hay and straw is grown in the field by farmers local to its other manufacturing sites in Boston, Lincolnshire.