Carly Baker has been appointed by Fish4Dogs as marketing manager to promote its trade activity, puppy and breeder clubs plus the Fish4Cats brand.
She was formerly head of marketing with The Key Safe Company and prior to that worked for ASSA ABLOY, a leading lock company which includes brands such as Yale and UNION.
She recently enjoyed a brief career break in order to complete a post graduate diploma in marketing before taking on her new role.
She is also a member of the Chartered Institute of Marketing and has a BA Hons in Business Management with IT from the University of Worcester.
It was a double celebration for Carly when she took on her new role with Fish4Dogs – soon after taking up post she was advised she had also passed her marketing diploma.
She joins Jo Little, who joined the company last year, and was recently promoted to the role of senior marketing manager for corporate affairs, new product development and brand.
Carly said: “I am delighted to join the Fish4Dogs team. I was adamant that my next career move should be to an industry that would ignite my passions. In October, I became a first-time dog owner and have owned cats all my life, so the opportunity to work for Fish4Dogs is a dream come true. It’s a great company and the ideal cultural fit for me.”
Graham Smith, Fish4Dogs CEO, said: “Carly has valuable experience and skills that can easily be transferred to her new role in the pet industry. Having a wider world view and understanding of different sectors can be invaluable in applying different techniques to help drive our business forward.”