Its NaturoGrain Free Chicken & Potato with vegetables 400g trays will be placed across the supermarket’s shelves.
This month will also see the launch of its new Naturo Grain Free Trays 400g Variety 6 pack, and Naturo Grain and Gluten Free Cans 390g Variety 6 packs.
Commenting on the increase in Naturo products into Tesco stores across UK and Ireland, Claire McNally, marketing manager for Naturo, said: “We are delighted to be building on our already strong partnership with Tesco who are adding new product ranges and increasing distribution of the Naturo range into 1,243 of their stores across the UK.
“The launch of the two new product lines mean that pet owners, who are looking to purchase healthy pet food from the supermarket at the same time as shopping for their family, now have even more choice. We find that many pet owners are very health conscious, wanting healthier foods for their pets, so the introduction of these two new high quality, grain free, and grain and gluten free products are ideal for dogs with digestive and health issues, giving customers what they want.
“By increasing the Naturo Grain Free Chicken & Potato with vegetables product to 800 stores, Tesco is clearly responding to pet owners who are looking for more natural food choices for pets.”