Raw dog food company faces Dragons’ Den

Directors of Devizes based raw dog food brand, Poppy’s Picnic, faced BBC Dragons’ Den and came away victorious.

Setting the scene in the den with grass, flowers, picnic baskets and of course the raw food itself, founder Dylan Watkins and his business partner Louise Mackintosh took their stand against the formidable Dragons.

The star of the show, and arguably the real ‘leader of the pack’, was Miniature Schnauzer Poppy – Dylan’s own dog and the inspiration behind the whole brand.

Dylan and Louise managed to secure offers from four out of the five Dragons, with only Peter Jones declaring he was out.

With equal offers on the table – £60k for 15 percent of the business – from Tej Lalvani, Deborah Meaden, Jenny Campbell and Touker Suleyman, the pet food pair accepted a deal from Deborah, whose dog-loving credentials and clear enthusiasm for its brand shone through.