Current Affairs

Vital Pet Products aims to be ‘more than a wholesaler’

Following acquisition by the Subura Group, Vital Pet Products has begun to introduce new operating systems, innovative products and a completely fresh approach.

Director Sunny Sharma says the company’s ultimate aim is to be much more than a wholesaler, “We’re looking to be a 21st Century partner for supplier brands and clients, whether they have a chain of independent shops, a single store, a kennel, or a cattery.

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