The Hertfordshire based company has secured two nominations in both the ‘Pet Product Innovation of the Year’ and ‘Marketing Project of the Year’ categories.
HOWND’s two new product ranges – Miracle Spa Collection and All-Seasons Skin, Nose & Paw Balms with UVA & UVB Filters for Sun Protection – have been shortlisted for ‘Pet Product Innovation of the Year’.
Plus, two of HOWND’s viral marketing campaigns – #WhenHarryMetHero and #BringYourDogToWorkDay – have been shortlisted for ‘Marketing Project of the Year’.
“We are thrilled to be finalists in PetQuip’s product innovation category. We have gone to all corners of the earth (almost!) in developing these products which, contrary to seasonable balms, are useful all year round,” explains Jo Amit, co-founder of HOWND.
“Our first challenge was to source organic certified hemp seed oil. We travelled to a couple of farms in Europe last year to find the grade we were looking for. However, our greatest challenge was sourcing ingredients that would not only be cruelty-free but would also be 100 percent vegan.
“This is the reason we have included Candelilla Wax in our balm formula, which is a natural alternative to Beeswax. Since Beeswax is generally obtained from commercial bee farms, we opted for this vegan and natural alternative which looks and feels like beeswax, but is derived from an ethical and sustainable source.”
In the last eight months, HOWND has launched two viral marketing campaigns. The first was #WhenHarryMetHero in December 2016 – HOWND’s first official short brand movie.
“Our goal was to use the film to promote HOWND’s central brand values of cruelty-free living and support of the popular animal welfare campaign ‘Adopt Don’t Shop’. At the same time, we used the film to highlight our brand message – ‘Happy. Healthy. For Life.’ – by documenting the life of a puppy with its rescuer as they grow up together, “explained Jo.