Within a few months stock availability has moved from approximately 50 percent to 93 percent across the Arcadia Reptile range. Several new products have come into the market and there are lots more in the pipeline.
“This has been a logical next step for Monkfield Nutrition given the worldwide appeal of the Arcadia brand. Increasingly retail outlets have a broad offering across reptile and aquatic and we are now well placed to fully support the specialist outlets and independent shops going forwards,” commented Jo Wise, managing director of Monkfield.
“I am delighted that Gerard will continue to help the business on an ongoing consultancy agreement.”
Monkfield Nutrition will initially focus on ensuring an effortless account transfer process and increasing stock levels to 100 percent.
“I am delighted with the progress Arcadia Reptile has made since its purchase by Monkfield Nutrition. Sales have significantly increased, principally due to increased stock levels and there are many new products on the way.
“The only negative feedback was from customers wishing to buy all Arcadia products from one supplier. Today’s announcement now corrects that with all of Arcadia under one roof again,” says Gerard Oates, managing director of Arcadia Products.
He adds: “Monkfield Nutrition is a strong company who will nurture and grow Arcadia going forwards. I am pleased Arcadia has gone to a good home, and I wish Jo Wise and his team the very best of luck for the future.”
So far in 2017, Monkfield Nutrition has relocated into brand new purpose built premises in Mepal, Cambridgeshire. Monkfield Nutrition’s focus will remain on providing products, services and advice for customers.