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Pet shop launches new ‘digital experience’

Pets at Home has announced the launch of Sales Assist, an IBM MobileFirst for iOS app for iPad.

The app offers a unique omni-channel experience for pet owners, including a large network of stores, brand websites, exclusive products, and pet services through vet practices and grooming salons.

Previously, customers who were unable to secure the right products and services for their pets had to either go online or visit another store, however, the introduction of Sales Assist into Pets at Home stores means that store colleagues now have a fast way to access a wider range of insights and products to be able to convert these enquiries into sales on the spot. 

“At Pets at Home, we’re investing in innovative new technology to reinvent the retail experience for our customers. We want our consumers to be able to learn about and order the right products across every channel, and mobility is at the forefront of this transformation,” said Chris Holyland, e-commerce director at Pets at Home.

“By customising Sales Assist, in collaboration with IBM and Apple, we are providing our consumers with access to an even bigger range of goods regardless of location.

“The unique tool allows our colleagues to confidently show product information, ratings and reviews from the shop floor, opening up opportunities to foster higher brand engagement and ultimately provide our consumers with the experience they expect.”

Gareth Mackown, Europe Mobile and Apple Leader, IBM said: “Today, how retailers engage with customers — whether online, in-store or a hybrid environment – is being disrupted driving a critical need for brands to create digital experiences that meet the evolving needs of the any-channel, always-on consumer compelling digital experiences.”

“Mobile is leading the way for improving customer engagement. By empowering Pets at Home’s colleagues with insight, product information and transactional capabilities through their Apple devices, Pets at Home is creating a stronger brand affinity with its consumers, blurring the boundaries between digital and physical consumption and working to ensure that each customer leaves the store with all of their pet care needs satisfied.” 

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